Appear in AI-generated answers without publishing more content.
The GEO Framework
19 years supporting brands like
What you'll learn inside
The GEO Framework is built around a simple reality. You can’t optimise everything, so you need to be deliberate about where you focus your efforts.
Inside the guide, you’ll learn:
How GEO fits alongside SEO and AEO
What changes, what stays the same, and where the overlap sits… so you’re not running three separate strategies
The GEO Framework model
A structured approach built on your brand foundation and three practical pillars: Authority, Retrieval and Outcomes.
How to prioritise effort commercially
Which topics and pages are worth investing in, and which dilute your signals.
How to connect visibility to outcomes
Practical ways to ensure AI driven visibility supports enquiries, pipeline and revenue.
AI search is changing how people discover products, services and ultimately, businesses. Now you’re seeing AI overviews, answer boxes and “generated for you” panels where your organic results used to be.
Everywhere you look GEO is being framed as the answer to all your problems.
Meanwhile, your organic traffic has dipped, click through rate has dropped and people within the business are asking “why aren’t we showing up in AI search results?“
Generative Engine Optimisation (GEO) is about how your brand appears inside AI generated answers. The GEO Framework shows how to approach this strategically, without abandoning the SEO foundations that still drive performance.
This guide is not a list of tactics.
It is a way to decide where to focus, what to prioritise, and what to ignore as AI search evolves.
Why this approach matters
Most advice around AI search pushes brands towards doing more. More content, more formats, more tools.
That’s not realistic for most in-house teams. And it’s not always necessary.
The GEO Framework takes a different stance:
- It helps you say no to work that won’t have an impact
- It focuses you on signals that influence authority, trust and demand; not vanity metrics.
- It approaches GEO as an extension of your search strategy, not a separate project to panic about.
The aim is not to win every AI result. It is to build credibility in the areas your brand actually wants to be known for, and to turn that visibility into meaningful impact over time.
Get the framework
Still deciding? Your competitors aren't.
If you're responsible for search performance, brand visibility or demand generation, this guide will give you a clearer way to approach AI search without chasing every trend.