Castle Green partnered with R3 to simplify and modernise home-buying. With the launch of Willow, a bespoke platform built on Laravel, we turned disconnected processes into a single, seamless digital experience.
Castle Green is an established property developer building homes across the North West and North Wales. With a growing portfolio and a reputation for quality, the challenge wasn’t building homes. It was delivering a buyer journey to match.
Castle Green builds high-quality homes across the North West and North Wales. But behind the scenes, slow, manual processes were holding them back. Disconnected systems, repetitive admin, and sales dependent on in-person showrooms. Buyers wanted more control and flexibility, and so did the Castle Green team.
Leveraging the flexibility of Laravel, we built Willow, a digital assistant that reimagines the entire home-buying experience.
From virtual tours and customisable extras to real-time updates and snag reporting, Willow brought everything into one connected platform. CRM, CGI, ecommerce, and service tools now work in sync, making the process easier for both buyers and Castle Green’s teams.
Moving to a connected digital platform delivered immediate commercial results.
Castle Green also saved hours in manual admin and gained real-time insights across the entire journey. The security and scalability provided by the Laravel backend ensured that as home sales scaled, the platform remained up and reliable at all times.
The project earned three national awards, including Digital Transformation of the Year. More importantly, it set a new standard for what buyers now expect from a property developer and proved the long-term value of getting digital right.
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