Building a Scalable ECO4 Lead Pipeline for LMF Energy

The Problem

LMF Energy needed to reduce reliance on third-party lead generators and build a sustainable, in-house pipeline for ECO4 installations. Despite strong internal delivery capability, digital activity hadn’t yet been set up to support scale. Lead generation was fragmented, with no owned funnel, no media infrastructure, and little brand visibility in a market often shaped by mistrust, misinformation, and aggressive lead gen practices.

The Solution

We built a performance-focused digital foundation to generate qualified ECO4 leads at scale. The first three months centred on paid media, with campaigns designed to reach, educate, and convert homeowners and landlords into pipeline opportunities.

• We activated Google Search and in-market Display campaigns to quickly capture intent-led traffic, testing messaging and creative to understand what resonated.
• Ensured spend was directed toward quality leads, not just volume.
• We tested and adapted static creative based on our learnings, giving us better insight into what assets and messaging most resonate with our audience.  
• Landing pages, exit pages and multi-step HubSpot forms were built to reduce friction, track every stage of the funnel, and feed directly into LMF’s CRM and dialler system.
• Campaigns were designed to segment by audience type (homeowners, landlords, renters), using benefit-led messaging around bill savings, comfort, and peace of mind.

By connecting media, creative, and data from the outset, we created a pipeline engine that could scale beyond third-party lead gens and deliver predictable, in-house growth for LMF.

The Results

In the first three months, paid media delivered over 1 million Google impressions and more than 800 unique leads via Meta. Cost per conversion fell into the target range, while Meta campaigns reached over 500K+ accounts with over 4 million impressions and achieved a 19%+ landing page conversion rate.

The outcome is a scalable, owned pipeline that reduced reliance on third-party lead generators and set LMF Energy on track to hit its internal install target within a short timeframe.