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250% uplift for Kingsmead in organic performance through technical SEO.
Kingsmead Carpets, one of the UK’s largest carpet manufacturers, worked with R3 to overhaul their site architecture. The result? A 250% boost in organic visibility and a digital platform that’s built for performance.
Headline results.
250%
boost in traffic from organic search
Rebuilt
structure to support growth
Clear
roadmap to success
Pain points.
The Problem
Kingsmead Carpets needed a new website, but SEO wasn’t baked into the original build. Without clear technical foundations or an on-page strategy, the new platform underperformed from day one. They needed expert SEO support to identify and resolve performance blockers before growth could begin.
The Solution
We started with a full SEO audit of the existing site, uncovering critical issues in technical configuration and content structure. From there, we:
- Delivered detailed technical recommendations, focusing on crawlability and site speed
- Advised on on-page structure to improve keyword targeting
- Redesigned the site architecture to improve granularity and indexability
- Provided a roadmap to guide ongoing optimisation
Our team implemented the structural changes, optimised priority pages and worked closely with Kingsmead Carpets throughout to ensure improvements were actioned effectively and at speed.
The Results
Once the improvements were live, Kingsmead Carpets saw a 250% increase in organic performance. Pages became easier for search engines to index, keywords were better matched to intent, and technical issues that previously blocked growth were resolved.
Crucially, this wasn't just a short-term uplift. Kingsmead Carpets now has a stable SEO foundation built into the core of their website. With greater visibility, faster page speeds and stronger architecture, the site is equipped to support long-term digital growth, compete more effectively in search, and generate more qualified traffic as a result.
Case studies.