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Search Engine Optimisation

SEO built for Google and generative AI search. We drive qualified traffic that converts into revenue.

Organic search is evolving. Between Google's algorithm changes and the rise of ChatGPT, Gemini and Perplexity, brands relying on keyword stuffing and low-value content are being left behind with flat rankings and poor conversions.

We build SEO strategies that work across traditional search and generative AI. Technical foundations, content that ranks and converts, and topical authority that lasts. It's SEO built on strategy, not checklists.

Witter
ResponseTap
Kingsmead Carpets
ANS Group
250% uplift in organic performance through technical SEO case study

Kingsmead sees 250% traffic boost through technical SEO

Witter Towbars increases organic traffic by 110% through SEO transformation case study

Witter Towbars increases organic traffic by 110% through SEO transformation

ResponseTap boosts leads with smarter B2B marketing & SEO case study

Sharper strategy, stronger brand, and smarter lead generation

Search is evolving beyond Google. ChatGPT, Gemini and Perplexity are changing how people find information. We're adapting SEO strategies for generative engines, ensuring your content appears in AI-generated answers, not just traditional search results.

This is Generative Engine Optimisation (GEO), and it's becoming as important as traditional SEO.

Most SEO agencies focus on rankings and traffic without understanding the wider growth system. We're a full-service digital agency, which means your SEO benefits from:

RevOps insight

Connect organic performance to revenue. Track the full customer journey from search to sale. See real commercial impact.

Web and CRO expertise

Pages built to convert, not just rank. Test what works, improve conversion rates. Turn organic traffic into customers.

Growth marketing strategy

Content designed around buyer needs. Campaigns that support search visibility. Systems that scale sustainably.

The R3 approach

Step 1 - Audit & Discovery

Technical audit
Keyword research and opportunity mapping
Content gap analysis
Competitor analysis

Step 2 - Implementation

Technical fixes
Content creation
On-page optimisation
Link building

Step 3 - Optimisation

Performance monitoring
Content updates
Algorithm adaptation
Authority growth

What kind of businesses do you work with?
We work with businesses serious about organic growth as a revenue channel, not quick wins. If you're looking for guaranteed page one rankings in 30 days, we're not the right fit.

How long does SEO take to show results?
Technical fixes can show impact in weeks. Ranking improvements and meaningful traffic growth typically build over 3 to 6 months as content gains authority. SEO is a long-term investment, not a quick fix.

What makes R3 different from other SEO agencies?
We're a full-service digital agency. Your SEO benefits from web and CRO expertise, RevOps insight and growth marketing strategy. We also optimise for AI-powered search alongside traditional SEO. We focus on revenue, not ranking reports.

How do you measure SEO success?
Traffic quality, conversion rates and revenue impact. We track keyword visibility, organic traffic growth and how search contributes to your bottom line. We report monthly, focusing on trends and actions, not data dumps.

What's Generative Engine Optimisation (GEO)?
GEO is optimising for AI-powered search platforms like ChatGPT, Perplexity and Gemini. These tools answer questions directly instead of linking to websites, so traditional SEO tactics don't work. We structure content for AI comprehension, build authority signals AI engines trust, and track performance across both traditional and generative search.

Ready to scale your SEO?

Book a call with Jack, our Digital Marketing Director.