Sharper strategy, stronger brand, and smarter lead generation
R3 worked with ResponseTap to refine their audience strategy, align their brand messaging and rebuild digital performance, unlocking stronger engagement, better leads and a clearer path to growth.
Pain Points
Headline Results
The Problem
ResponseTap were a well-established player in call tracking intelligence, but their marketing wasn’t doing them justice. Without deep insight into their customers, campaigns lacked focus. Their brand message wasn’t landing, and the website wasn’t pulling its weight. They needed a strategy that would sharpen who they targeted, how they spoke, and how they converted, to unlock the growth they knew was possible.
The Solution
We started with audience profiling, creating clear customer segments and building tailored messaging to reflect real needs and behaviours. From there, we evolved the brand positioning to better reflect ResponseTap’s value and voice, translating that across campaign content, creative assets and tone of voice.
On the digital side, we optimised the website for SEO and conversions, improving visibility and giving visitors a clearer journey from interest to enquiry. Paid media was used to amplify reach and engage high-value prospects with targeted creative.
The Results
Within months, ResponseTap saw a clear uplift in lead quality, audience engagement and brand recognition. With better targeting, sharper messaging and a more capable site, their marketing is now built on insight, not instinct, and designed to scale.
LET'S WORK TOGETHER
