ANS Group quadruples ROI with sales and marketing alignment.

ANS Group had the ambition, but siloed teams and a fragmented strategy were slowing growth. By connecting sales and marketing, we helped them turn missed opportunities into pipeline momentum, and built a system that’s designed to scale.

Headline results.

63%

Increase in qualified leads

4x

Return on investment

26%

Increase in revenue

Pain points.

Inefficient lead generation and missed opportunities
Underperforming campaigns with limited optimisation
No clear visibility of what was working and what wasn’t
Sales and marketing operating in silos

The Challenge

ANS Group, a fast-growing tech business, was facing friction between its teams. Marketing and sales worked in isolation. Campaigns lacked alignment. Data was fragmented. And without a clear, shared view of success, high-quality leads were being lost. ANS needed a partner to help join the dots, tighten delivery, and build a growth engine that could scale.

The Approach

We focused on alignment, performance, and visibility, the three levers that would unlock growth fast, and set it up to last.

Alignment and ownership
Joint planning sessions, shared KPIs, and regular syncs helped build a ‘one team’ mindset, improving communication, accountability and execution across both departments.

Content and campaigns that convert
We rebuilt their campaign strategy around customer pain points, creating targeted content across blogs, video and thought leadership to support every stage of the funnel.

Systems that drive performance
We upgraded their website UX and integrated HubSpot, bringing lead flow, performance tracking and data visibility into one place.

The Impact

With strategy, teams and systems finally working in sync, ANS saw a 63% increase in qualified leads, a 4x return on investment, and a 26% uplift in revenue. But just as importantly, they now have the infrastructure and alignment to scale with confidence, turning ambition into measurable, repeatable growth.