90% turnover growth with a new ecommerce platform built to scale
Cartwright & Butler partnered with R3 to transform their ecommerce capabilities, replacing outdated systems with a high-performance platform built for growth.
Pain Points
Headline Results
The Problem
Cartwright & Butler had big growth ambitions. Their premium gifting business was gaining traction, but their digital platform wasn’t keeping pace.
The website was built on Magento 1.9: outdated, unsupported and inflexible. Customers couldn’t send hampers to multiple addresses in a single transaction, creating friction during peak sales periods. Behind the scenes, a lack of integration with inventory and fulfilment systems made operations slow and manual.
To scale effectively, Cartwright & Butler needed more than a cosmetic upgrade. They needed a robust, future-ready ecommerce platform that could deliver for customers and streamline operations end to end.
The Solution
We focused on experience, performance and integration. Connecting the dots between customer journeys and internal operations.
A custom platform built for growth
We replaced the legacy Magento setup with a new Laravel and Drupal build, fully integrated with Netsuite and WAERlinks for live stock and inventory management. The system was designed to be flexible, making it easier to adapt, personalise and scale.
Customer-first features
We introduced functionality that put customers in control, including the ability to send hampers to multiple addresses in one transaction. Navigation and checkout were rebuilt for simplicity to drive conversion and reduce drop-off.
Marketing and conversion support
After launch, we supported Cartwright & Butler with content and paid media campaigns to drive traffic and boost ROI. These campaigns helped maximise the impact of the new platform.
The Results
The new platform didn’t just look better. It worked harder across the board — for customers, internal teams and the bottom line.
Turnover grew by 90 percent, hitting £2.7 million in 2021
Real-time inventory syncing created a smoother, more reliable delivery experience
The site was recognised at the UK Ecommerce Awards, reinforcing the brand’s digital credibility
Cartwright & Butler now have a platform that matches the quality of their products and supports long-term growth, operationally and commercially.
LET'S WORK TOGETHER
