How DCYPHER grew users 180% with an AI-powered ecommerce platform.

DCYPHER transformed its ecommerce setup with a custom AI-powered platform from R3, streamlining operations and delivering a seamless global customer experience that fuelled 180% user growth.

Headline results.

180%

increase in users

3.5%

ecommerce conversion rate

100%

technical SEO score

0.9

Second page load time

Pain points.

Outdated ecommerce setup
Manual operational processes slowed growth
Platform wasn’t scalable or optimised for international customers

The Problem

DCYPHER is reinventing cosmetics with its AI-driven ‘Skin Tone Analyser,’ offering made-to-order foundations for every skin tone. But their ecommerce platform wasn’t keeping up. The website couldn’t fully support the analyser’s functionality, which meant customers couldn’t create accounts, save matches or easily check out.
Behind the scenes, manual processes for orders, shipping and returns absorbed team time and created friction. And with international demand growing fast, the site wasn’t equipped to adapt, lacking currency localisation, technical SEO optimisation and scalability.

The Solution

R3 built a high-performance digital platform around DCYPHER’s unique customer journey. A custom Laravel app powered complex data flows between the AI analyser and the site, enabling personalised account creation and a frictionless checkout.

Manual tasks were automated across order, shipping and return workflows, freeing up the team to focus on brand and growth. The platform was also enhanced with automatic currency switching, technical SEO fixes and fast global performance, removing barriers to international expansion.

The result is a sleek, AI-integrated ecommerce experience that delivers for both customers and the business.

The Results

Since launch, DCYPHER has seen a 180% growth in users and a conversion rate of 3.5 percent – well above industry averages.

The site’s SEO performance is flawless, with a 100 percent technical SEO score and sub-second load times globally. Customers now enjoy a smoother journey, while the team spends less time on manual tasks.

DCYPHER has a future-ready ecommerce platform that reflects its innovation and supports its global ambitions.