Kingspan scales global UX with smarter content and training.

Kingspan partnered with R3 to bring consistency to a fragmented digital estate spanning multiple regions. Together, we streamlined the customer experience and equipped internal teams with the frameworks and support needed to manage content, maintain quality, and scale globally.

Headline results.

Unified

global user experience across all markets

Smarter

navigation and improved content discovery

Full

internal alignment

Pain points.

Inconsistent user experience across regional websites
Misaligned content that didn’t meet SEO standards
Lack of training and governance to support internal teams

The Problem

As a global leader in high-performance insulation and building envelope solutions, Kingspan’s digital presence didn’t reflect its position in the market.

Each region operated independently, with varying site structures, inconsistent messaging, and content that wasn’t optimised for SEO or conversion. Internal teams lacked the training and frameworks to create cohesive, high-performing experiences. Kingspan needed a unified digital approach, one that delivered brand consistency, supported local flexibility, and empowered teams.

The Solution

We helped Kingspan connect the dots across regions by focusing on three key areas: user experience, governance and capability building.

We overhauled UX and content using insight-led tools like heat mapping and card sorting to inform a clearer, more intuitive site structure.
Priority pages were optimised for search to support visibility and conversion.
We delivered tailored training and content playbooks covering SEO, copywriting and brand messaging.
Global governance frameworks were created to help teams maintain quality and consistency.
We provided ongoing consultancy to support both day-to-day optimisation and long-term digital transformation.