Unifying global user experience and strengthening content at scale
Kingspan partnered with R3 to bring consistency to a fragmented digital estate spanning multiple regions. Together, we streamlined the customer experience and equipped internal teams with the frameworks and support needed to manage content, maintain quality, and scale globally.
Pain Points
Headline Results
The Problem
As a global leader in high-performance insulation and building envelope solutions, Kingspan’s digital presence didn’t reflect its position in the market.
Each region operated independently, with varying site structures, inconsistent messaging, and content that wasn’t optimised for SEO or conversion. Internal teams lacked the training and frameworks to create cohesive, high-performing experiences. Kingspan needed a unified digital approach, one that delivered brand consistency, supported local flexibility, and empowered teams.
The Solution
We helped Kingspan connect the dots across regions by focusing on three key areas: user experience, governance and capability building.
- We overhauled UX and content using insight-led tools like heat mapping and card sorting to inform a clearer, more intuitive site structure.
- Priority pages were optimised for search to support visibility and conversion.
- We delivered tailored training and content playbooks covering SEO, copywriting and brand messaging.
- Global governance frameworks were created to help teams maintain quality and consistency.
- We provided ongoing consultancy to support both day-to-day optimisation and long-term digital transformation.
The Results
Kingspan now operates a unified digital experience across all regions, one that’s easier for customers to navigate and easier for teams to manage.
- Consistent, brand-led web experience across global sites
- Simplified user journeys that serve both customer needs and business goals
- Scalable governance and team capability to support long-term success
Together, these outcomes have equipped Kingspan with a future-proof digital platform that drives both performance and brand impact.
LET'S WORK TOGETHER
