Polly's hit 108% revenue growth through paid media campaigns
Polly’s Brew Co, Wales’ leading craft beer brand, worked with R3 to expand their direct-to-consumer presence. By focusing on targeted paid media campaigns and seasonal activations, we helped the brewery grow awareness, reach new audiences and drive a 108% increase in YoY revenue.
Pain Points
Headline Results
The Problem
Despite being the number one craft beer brand in Wales, Polly’s Brew Co had a weak digital presence. Their loyal fanbase provided stability, but growth opportunities in the direct-to-consumer market were being missed. Without an effective paid media strategy, they couldn’t scale sales beyond their existing audience or capture new segments in a competitive craft beer market.
The Solution
We built a multi-channel digital approach with paid media at the centre. Campaigns combined transactional keywords to grow D2C sales and informational content to reach new audiences. Seasonal activations and lead generation ads were introduced to build Polly’s email database, creating a stronger conversion channel for repeat sales. Every campaign was optimised for reach, efficiency and measurable return, ensuring media spend was tied directly to growth.
The Results
Polly’s Brew Co saw a step change in performance. Paid campaigns drove a 108% YoY revenue increase and delivered an exceptional 15.56 return on ad spend. Seasonal campaigns grew brand visibility, while database growth created a direct line to loyal customers for ongoing sales. This wasn’t just a short-term uplift, Polly’s now have the digital infrastructure to scale. With a stronger D2C channel, wider audience reach and proven campaign models, the brand is equipped to build sustainable growth and compete more aggressively in the craft beer sector.
