Our results speak for themselves
Here's what happens when housebuilder marketing is done properly.
DIGITAL MARKETING FOR HOUSEBUILDERS · UK
We help housebuilders
sell more plots.
The numbers prove it.
From development launch campaigns to full-service digital transformation, R3 helps housebuilders connect their digital activity to the thing that actually matters: reservations. We built the Willow platform for Castle Green Homes and delivered £1m in additional revenue. Now we're looking for the next builder ready to do the same.
- Paid search and paid social built around development cycles
- SEO and landing pages structured for development-level intent
- Full attribution from web enquiry to offline reservation
- Bespoke digital platforms that modernise the buyer journey
Start the conversation
Tell us about your project. We'll come back to you within one working day.
No spam. No hard sell. Just a straight conversation.
£1m+
Additional revenue generated
7%
Increase in extras sales
15%
Improvement in marketing ROI
Two situations.
One experienced team.
Most conversations we have with housebuilders start in one of two places.
If either sounds familiar, you're in the right place.
You need more from your digital spend
The budget is there. The campaigns are live. But cost per enquiry is too high, the data doesn't tell a clear story, and no one can confidently explain what's working and what isn't. You need a team that can get under the bonnet, fix what's broken, and report on outcomes that actually mean something.
You're launching a new development or phase
A new site or phase is coming to market and you need a digital campaign built properly around it: development-specific landing pages, paid search targeting real buyer intent, paid social, and Google Business Profile activity that drives reservations rather than just traffic.
The evidence
Here's what we built for Castle Green Homes, and what happened because of it.
THE SITUATION
Castle Green builds quality homes across the North West and North Wales. Behind the scenes, disconnected systems, manual processes, and a sales operation dependent on in-person showrooms were holding the business back. Buyers wanted more flexibility. Castle Green needed a platform to match. That's where R3 came in.
THE CHALLENGE
Great homes. A buyer journey that hadn't kept up.
THE SOLUTION
R3 built Willow, a bespoke digital home-buying platform on Laravel. Virtual tours, customisable extras, real-time updates, and snag reporting brought together into one connected experience. CRM, CGI, ecommerce, and service tools working in sync. Easier for buyers. More efficient for the Castle Green team. The results speak for themselves.
WHAT WE BUILT
One platform for the entire buyer journey, from first click to keys in hand.
THE RESULTS
- 7% increase in home extras sales, adding over £1m in new revenue
- 20% increase in customer engagement
- 15% improvement in marketing ROI
- 85% platform adoption rate
- Winner: Digital Transformation of the Year
THE OUTCOME
£1m in additional revenue. And three national awards.
HOUSEBUILDER DIGITAL MARKETING AUDIT
The issues we find most often are visible within 30 minutes.
Most housebuilder digital setups share the same problems. Generic pages. Misdirected spend. Enquiry data that stops at the web form and never reaches the sales suite. If any of the below sounds familiar, get in touch.
- Paid search pointing to a generic page, not your developments
- Broad keyword bidding instead of development-specific intent
- Slow mobile sites losing buyers before they've seen a plot
- Google Business Profile reviews going unanswered
- No clear line between web enquiry and offline reservation
- New phases launching without a coordinated digital campaign
What makes us different
Most agencies offer digital marketing. Very few understand how housebuilders actually sell homes. Here's what makes R3 different.
1. We understand the development cycle
We know the difference between a soft launch, a show home opening, and a phase release. Our campaigns are structured around your sales calendar, not a generic media plan.
2. Development-level, not brand-level
Buyers don't search for your company name. They search for 'new build homes in [location]' or '[development name] prices'. We build paid and organic strategies at the development and plot level, the way buyers actually search.
3. We close the gap between enquiry and reservation
Most agencies stop at the lead. We connect web enquiry data to offline sales outcomes so you know exactly what your digital spend is returning, not just what it is generating.
4. We build the platforms as well as the campaigns
R3 is a full-service digital agency. For Castle Green we built Willow, a bespoke buyer journey platform, from the ground up. If your digital infrastructure needs work alongside your marketing, we can handle both.
5. Award-winning work in this sector
The work is documented, the results are verified, and we're happy to walk you through exactly how we did it.
6. We report on plots and revenue, not impressions
Every report we produce for a housebuilder is built around commercial outcomes. Not a dashboard of metrics that flatters the agency while obscuring what is actually happening.
Ready to sell more plots? Let's talk.
Tell us about your setup. We'll come back to you within one working day with an honest view on what we'd do differently.