Transforming the buyer journey and unlocking £1M+ in new revenue for Castle Green Homes.

Castle Green partnered with R3 to simplify and modernise home-buying. With the launch of Willow, a bespoke platform built on Laravel, we turned disconnected processes into a single, seamless digital experience.

Headline results.

7%

Increase in home extras sales

20%

Increase in customer engagement

15%

Improvement in marketing ROI

85%

Adoption Rate

Pain points.

Disjointed marketing and sales operations
Manual processes hindering scalability
Poor customer targeting and engagement
Limited extras sales visibility

Castle Green is an established property developer building homes across the North West and North Wales. With a growing portfolio and a reputation for quality, the challenge wasn’t building homes. It was delivering a buyer journey to match.

The Problem

Castle Green builds high-quality homes across the North West and North Wales. But behind the scenes, slow, manual processes were holding them back. Disconnected systems, repetitive admin, and sales dependent on in-person showrooms. Buyers wanted more control and flexibility, and so did the Castle Green team.

The Solution

Leveraging the flexibility of Laravel, we built Willow, a digital assistant that reimagines the entire home-buying experience.

From virtual tours and customisable extras to real-time updates and snag reporting, Willow brought everything into one connected platform. CRM, CGI, ecommerce, and service tools now work in sync, making the process easier for both buyers and Castle Green’s teams.

The Results

Moving to a connected digital platform delivered immediate commercial results.

Home extras sales rose by 7%, adding over £1m in new revenue
Customer engagement jumped 20%, driven by self-serve tools and live chat
Marketing ROI improved by 15%, with sharper targeting and clearer visibility

Castle Green also saved hours in manual admin and gained real-time insights across the entire journey. The security and scalability provided by the Laravel backend ensured that as home sales scaled, the platform remained up and reliable at all times.

The project earned three national awards, including Digital Transformation of the Year. More importantly, it set a new standard for what buyers now expect from a property developer and proved the long-term value of getting digital right.

Let's work together.