More B2B Leads. Less Wasted Budget.
R3 is a B2B digital marketing agency working across paid search, SEO, paid social and content to generate demand and convert it into qualified leads. Every channel connected, every campaign built around your sales cycle.
- Specialists in B2B lead generation across complex, long sales cycles
- One team across paid search, SEO, paid social, content and dev
- In-house tech and AI capability, no outsourcing
- 20 years of digital experience
- Google Partner and Meta Business Partner
- We'll respond within one working day
Start the conversation
Tell us about your pipeline challenge. We'll come back to you within one working day.
No spam. No hard sell. Just a straight conversation.
63%
More qualified leads
4x
ROI
65%
Higher conversion rate
37%
Lower cost per lead
B2B marketing is a different discipline
B2B buying cycles are longer, decision-making units are bigger, and the cost of a wasted click is higher. A generic digital marketing agency will run your campaigns the same way they run an ecommerce brand's. R3 doesn't.
As a specialist B2B digital marketing agency, we build strategies around your sales cycle, not just your ad account. That means content that educates at every funnel stage, paid campaigns targeting actual decision-makers, and SEO that builds authority in your space over time.
Connected Strategy
Paid, organic and content working from the same playbook, aligned to your pipeline stages and your sales team's needs.
Lead Quality Over Volume
We optimise for qualified pipeline. Every campaign is built with your sales team's definition of a good lead in mind.
Full Funnel Visibility
Track performance from first click to closed deal. See which channels and campaigns are generating revenue, not just activity.
B2B lead generation backed by in-house tech.
Most B2B marketing agencies hand off the technical work. R3's in-house development, technology and AI specialists work alongside the marketing team. That means faster execution, smarter automation and marketing infrastructure that integrates properly with your CRM and sales stack, with no gaps and no handoffs.
Our work
Smurfit Kappa reach 53% market share growth through paid media strategy.
Smurfit Kappa reach 53% market share growth through paid media strategy.
ResponseTap boosts leads with smarter B2B marketing and SEO.
ResponseTap boosts leads with smarter B2B marketing and SEO.
ANS Group quadruples ROI with sales and marketing alignment.
ANS Group quadruples ROI with sales and marketing alignment.
Repositioned to lead: How CAE refined its brand and united its teams.
Repositioned to lead: How CAE refined its brand and united its teams.
What we do
Paid Search & Google Ads
Campaigns built to reach B2B decision-makers, not just anyone searching. We optimise for lead quality and cost per acquisition, not just clicks.
SEO, GEO & Content Strategy
Build authority in your market through search. We develop content strategies that target the keywords your buyers actually use at every stage of the funnel.
Paid Social
LinkedIn, Meta and beyond. We target the right job titles, industries and companies with creative that converts at every stage of the buying cycle.
Account-Based Marketing
Identify your highest-value target accounts and build campaigns specifically around them. Coordinated across channels, aligned with your sales team.
RevOps & CRM Integration
Connect your marketing to your sales pipeline. We build the systems, workflows and reporting that give you full visibility from first touch to closed deal.
Web Development & Marketing Technology
Landing pages, integrations and marketing infrastructure built in-house. No third-party handoffs, no delays, no excuses when things don't join up.
AI Consultancy & Automation
Practical AI implementation, not just strategy. We help B2B businesses identify where AI genuinely moves the needle, then build and integrate it through xFlo, our proprietary agentic AI platform, connected directly to your existing stack.
Analytics & Revenue Reporting
Full funnel tracking from first click to closed deal. We build the dashboards and reporting infrastructure that connect marketing activity to pipeline and revenue, so you can prove what's working to the people who need to know.
FAQs
What kind of B2B businesses do you work with?
We work with B2B businesses spending £5k+ per month on marketing who need more qualified pipeline. We have particular experience in tech, professional services and industrial sectors.
How do you approach B2B lead generation?
We build strategies around your full sales cycle, combining paid search, SEO and content to generate demand and convert it through targeted campaigns and optimised landing pages. We work closely with your sales team to define what a qualified lead actually looks like before we start.
How is R3 different from other B2B marketing agencies?
We're a B2B digital marketing agency with in-house dev, tech and AI specialists. Your marketing and technology infrastructure are built and managed by the same team, with no gaps, no handoffs and no finger-pointing when things don't join up.
Are you a full service B2B marketing agency?
Yes. R3 covers B2B digital marketing, lead generation, RevOps, web development and AI under one roof. Specialist depth across every discipline without the coordination overhead of managing multiple agencies.
How quickly will we see results?
Paid campaigns can show pipeline movement in weeks. SEO and content build over months. We prioritise quick wins alongside longer-term programmes that compound over time.
Ready to scale?
Book a call with Jack, our Digital Marketing Director.
Prefer to email?
We work with B2B businesses that need their marketing to generate qualified leads, not just activity. No pitch decks. No hard sell. Just a straight conversation, and we'll come back to you within one working day.