Crucial Trading, a UK carpet and rug manufacturer, asked R3 to reduce cost per acquisition while growing conversions across carpets and custom rug builds. By removing waste, right sizing bids and running a disciplined test and refine program, we turned paid media into a reliable driver of sales.
Crucial Trading wanted more conversions at a lower cost. The paid account showed clear signs of overbidding and budget wastage, and performance was inconsistent month to month. To scale profitably, the setup needed structure, efficiency and regular optimisation.
R3 applied a test, learn and refine approach. We rebuilt campaigns for clarity and control, corrected overbidding, removed wasted spend and iterated weekly to lock in gains. New campaigns were launched and optimised on a rolling basis, with performance reviewed and adjusted continuously.
Within four months, CPA fell by 77 percent and conversion volume increased 4x. Early wins included a 63 percent drop in CPA from month one to month two, followed by a further 36 percent reduction by month four. Efficiency improved across the board, with average CPC down 53 percent and CTR up 27 percent.
The outcome is a paid media program that delivers more sales at a materially lower cost. With waste removed and a rhythm of continual optimisation in place, Crucial Trading can scale spend with confidence and keep performance moving in the right direction.
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