Unified commerce platform powers Horizon Global’s worldwide scale.

R3 partnered with Horizon Global to replace a fragmented tech stack with one connected system, streamlining operations and making it faster and easier to launch new regional websites.

Pain points.

Inconsistent user experience across regional sites
ERPs and PIMs fragmented by region
Data difficult to manage and share
Systems blocking scalability

The Problem

Horizon Global, the company behind trusted brands like Witter Towbars, Westfalia Automotive and Bulldog, faced major friction in its digital operations. Each region was running on its own mix of websites, ERPs and PIM systems, creating silos, bottlenecks, and an inconsistent customer experience.

Their systems couldn’t scale, their teams were overstretched, and the complexity of change made transformation feel out of reach.

The Solution

1. One integrated system
We connected Horizon’s websites, ERPs and PIMs into one central platform, giving teams real-time access to the data they need, across every region.

2. Modular website framework
A global website system built on a single codebase makes launching regional sites faster, easier and more consistent, with shared UX and scalable updates.

3. Better tools for teams and users
From self-service features like vehicle registration lookups to flexible content and permissions, we created tools that simplify workflows and buying journeys.

4. No disruption, real impact
The new setup plugged into existing workflows, delivering immediate improvements while setting the stage for long-term growth.

The system R3 built has transformed operations. Data management and communication is infinitely better as everyone can easily access and share data, enabling us to provide a quality service to our customers and expand worldwide.

Mareike Müller, Head of eCommerce and Marketing

Horizon Global Europe